The Promised Landscaping

Research and Competitive Analysis

One of the most important parts of this entire design process was conducting in depth research into our client's brand as well as competing brands. He filled out a short survey wherein my CD and I asked him questions to gain insight into the future he has for his company and his brand. I asked him the following:

• What do you feel is the most underrepresented aspect of your business in connection to your brand?

• Is there a true religious/spiritual aspect to your company and its brand? If so, how important is it to your company and its appearance?

• What do you enjoy the most about your current brand representation? What do you dislike?

• Is there any distinction between your goal customer base versus actual?

• What is a short term goal you wish to achieve with rebranding/redesigning your business? Long term?

• What is your most popular service?

With these questions I really wanted to know how he wanted his business to be presented to current and potential customers - what did he want to outwardly project?

From the survey, I began to look into competing local companies as well as established brands with franchises. I looked very heavily into how these companies utilize social media, as well as how they wrap their vehicles.

Logo Design

We went through various rounds of sketching and digitizing before we settled on an approach to pursue for the rest of the project. I wanted to find a way to feature the client's connection to his faith, in conjunction with the services he offers as a landscaping company. With the help of my CD, I came up 3 big approaches for the client to look at, and from there we were able to create the final.

Icon Design

Playing off of the green tones in the final logo, I created a set of icons that portray each of the various services our client offers.

Branding Guidelines 

Working off of the logo lockup, I devised an array of brand guidelines in order to help our client expand his business across print and digital promo materials. 

The guidelines included brand extension, for which I designed a sample set of social media posts as well as a truck wrap - which the owner specified was one of his long term goals for his business.